Retrospective or backsearch analysis of the media and social media is indispensable when tracking the dynamics of key indicators of the presence of your company and competitors in the information field. Media and social media analysis helps in the formation and adjustment of a communication strategy, tracking the level of activity of your company's speakers and competitors, and identifying the main trends in the information field.

Communication research helps to determine the brand's position in the competitive field, identify the strengths and weaknesses of brand promotion, assess the penetration rate of key messages, understand the level of influence on stakeholders and assess the achievement of communication objectives. Our experts will be happy to help you develop a communication strategy and a KPI system in PR for your company.